STRATEGI USAHA PEDAGANG KAKI LIMA (PKL) DI KOTA METRO: PASCA PANDEMI COVID-19

The purpose of this study is to identify and analyze the sales strategies street vendors (PKL) in Metro City: Post-covid-19 pandemic. This research was conducted on Jl. Ki Hajar Dewantara, East sub-district, City, Lampung Province. type descriptive qualitative research. data source used primary source. Collecting using observation, interviews documentation. results that can be concluded are identifying trading must implemented by who affected Covid 19. At beginning pandemic, their income had decreased but over time they were able get up maintain business. strategy for Dewantara maintaining his business midst 19 including expanding market share going online, creating new products cooperating with other actors.